Shop Like a Londoner

Now it’s no big secret that London is a fashion capital – from high fashion to street style, traditional to sub-cultural influenced looks, London is diverse and unique compared to any other fashion capital – so it is no surprise that you would want to know how to shop in London to achieve the “London look”, who better to let you in on some style secrets other than a London fashionista.

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London is HUGE and fashion is major, where to start is the main question. Let’s forget about the mainstream and undoubtedly tourist filled overcrowded shopping haunts like Oxford Street, Westfield London, Knightsbridge, Covent Garden… You get the idea… Think unconventional – the very thing London fashion is. Brick Lane, BOXPARK (pop up mall), Old Spitafield’s Market – Shoreditch are all about vintage wear, hidden fashion gems with a hint of high street fashion; you can’t go wrong.

It’s all about making the look your own. So check out east London where all the coolest fashionistas shop – if you’re big on personalised unique street style this is the place for you. They boast quirky stores such as Rokit, American Apparel, Religion, independent vintage stores and traders to designer stores like Fred Perry, Mischa Barton Boutique and Barbour; there’s plenty for everyone.

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So get your comfy shoes on and hit up East London – and get ready for a true Londoner shopping experience. with great transport connections, underground (Liverpool Street) and overground (Shoreditch High Street) systems as well as buses you really have no excuse. And there are tons of places to rest your feet; just chill, have some food and a drink before hitting the shops again – I promise you it’s a whole day experience you’re going to love.


Once you have shopped till you drop, if you are after a hotel room just as stylish as your fashion buys, why not head to The Hoxton where urban loft living meets country lodge lazing, and roaring fires complement cool cocktails. We absolutely love the Geoffrey Steel room which blends the industrial and the traditional in a chic way and will certainly not cramp your style. See for yourself below.